Pinterest Rolls Out Enhanced Visual Search Features

Pinterest has announced updates to its visual search feature, aiming to improve discovery within the app. The enhancements will allow users to easily segment different elements of each Pin image to find related products that align with their personal style preferences. By decoding images and generating search terms based on specific elements of a Pin, Pinterest hopes to streamline the search and shopping process for users. The platform is also adding a refinement bar for users to narrow down their search results by color, style, or fabric, providing a more customized experience. In addition, Pinterest will utilize generative AI to match user interests with more relevant Pins and has introduced an "animated glow" to highlight each element within a Pin. Overall, these updates seek to improve user experience and make it easier for users to discover products that suit their individual tastes. Initially available for women's fashion content in the U.K., U.S., and Canada, these enhancements are expected to roll out to more categories and countries in the future.