Pinterest Announces Expanded Inclusion Fund Support Program

Pinterest has unveiled its enhanced Pinterest Inclusion Fund program for 2025, which aims to support small businesses, independent publishers, and creator agencies owned and operated by historically marginalized communities. The program will focus on connecting content creators in the beauty, fashion, and lifestyle sectors with users on Pinterest who are searching for new ideas and products. In a change to the entry requirements, eligible creators/brands must now create content that supports inclusive product tools, such as skin tone and body type ranges, within the fashion, beauty, and lifestyle verticals. They must also be active content creators on at least two other social media platforms and commit to office hours and program sessions. Pinterest notes that participants in last year's program saw significant increases in Pin saves and outbound clicks. The Inclusion Fund is open to small merchant businesses and content creators in various regions.